In this guest column, Digital 360’s strategic partnerships manager Don Milne (pictured below), takes a look at the dangers of Google’s SEO and brands hitching a ride on your website… Google’s search ...

Google updated their Penguin algorithm with version Penguin 3.0 late Friday night. The Penguin algorithm primarily looks at a site’s backlink profile and may demote a site that appears to have a poor ...

Conducting a backlink analysis is the foundation of any link building campaign and the data you acquire from one can be applied in several different ways. Conducting a backlink analysis is the ...

Opinions expressed by Entrepreneur contributors are their own. In search engine optimization (SEO), your success is dependent on your ability to effectively strategize and execute that strategy. There ...

Search is evolving at an incredible pace and new features, formats, and even new search engines are popping up within the space. Google’s algorithm still prioritizes backlinks when ranking websites.

A healthy and quality backlink profile can help you stay ahead of the competition. After Google rolled out the Penguin algorithm in 2012, it became clear that the quality of backlinks matters, not ...